Gese - a system to protect against counterfeit alcohol products



One of the promising areas of the use of blockchain technology is the systematization of data on the alcohol market. The high level of counterfeit production forces manufacturers to introduce new methods of protection, and consumers are interested in choosing the best quality products with an affordable choice. Due to its high security, the blockchain technology is ideal for storing information about manufactured goods.
Ges is the World Database of All Alcoholic Beverages, built on the basis of blockchain technology, which offers:
  • simple authentication of the product;
  • comfortable rating of alcoholic beverages, which contains information on availability and prices;
  • choice of goods depending on personal preferences;
  • a system of blogs with the ability to earn a crypto currency;
  • bonuses for environmentally conscious behavior;
  • the possibility of promoting alcohol products among the interested audience.
  • raising funds for projects in the alcohol industry with crowdsale.
The core of the project is a distributed registry that stores information about each produced bottle of alcohol. NFC-tags or QR-code - a modern analog of the barcode, which allows you to store detailed information about the product and can be attached to the bottle. To ensure the authenticity of the goods, you can simply place your smartphone for a bottle: to the NFC-tag and the QR-code will instantly activate the Ges application and provide all the key information about the product. Given that it is impossible to forge data in the block, customers can be assured of the reliability of their choice.
Authentication of goods is important, but not the only function of Ges. As the Steemit Platform, the system is a full member of the Internet community. This allows you to leave feedback and customer feedback on each drink based on the opinions of millions of people around the world. Buyers do not need to enter the name of the drink - they only need to place their smartphone on the bottle to see reviews about a specific product or leave their own opinion. Ease of working with reviews dramatically increases their effectiveness: users are more willing to share their opinions about the product.
But the Ges project team decided to take another step forward: the system has a powerful artificial intelligence that can select recommendations based on user preferences. AI makes a complete portrait of a person, based on gender, age, recent acquisitions of experience and even publications in social networks. As a result, the user receives only those recommendations that he really wants to receive.
The application takes into account geolocation data: it is similar to Yandex. The market system of Ges will help you find information about the availability of goods and prices in nearby stores. The system will also prompt the location of the nearest container recycling points, where users receive crypto-cash bonuses for recycling used bottles.
Finally, Ges is a convenient platform for blogs. In a free format, users can share their thoughts about alcoholic beverages-they are familiar, publish home-made beer recipes, or simply tell interesting stories from life. The blog, the system is built on the principles of the Steemit community: the authors of the most interesting posts will be credited with the internal crypto currency, which further stimulates the creation of useful Content.
Benefits of Ges for manufacturers and sellers
Goess's capabilities are relevant not only for consumers. Producers and sellers receive a powerful marketing tool for targeted promotion of their goods and services, which is especially true in countries where alcohol advertising is prohibited by law. The analysis of information obtained with the help of AI allows producers and sellers to create an accurate portrait of their customers and, as a result, offer them the most suitable proposals.
In addition, every manufacturer, seller or local restaurant can use Ges platform to create your own blog. Publishing interesting posts about alcohol is a great way to promote your brand among the target audience.
Entrepreneurs who want to start their business in the alcohol industry can get an investment to launch their projects using the built-in crowdscape platform. Public collection of donations in Gues allows not only to receive funding, but also to receive attention from their target audience.
Project economics and technical implementation
On Gesa the Platform is built on the basis of its own blockhouses, working under the authority of the scheme. This concept, based on the use of node validators, is distinguished by high bandwidth, a much better way than proof of work solutions. On Ges, the blockade will work in conjunction with the network of the Etherium, which will allow the full use of smart contracts. The system is easily scaled as a result - it remains stable with a sharp increase in load, because it has a large set of tools.
To monetize the project, 6 main channels were used:
  • Manufacturers are credited for using NFC tags to protect their products.
  • Commission for the discovery of new levels of user accounts. The level of the account reflects the amount of reward that a user can receive for his review, comment or blog post.
  • Marketing fee: creating a positive brand image within the framework of the platform, promotion of commercial posts, raising the product rating.
  • Charges for increasing the priority of placing goods in the recommendation of AI.
  • Commissions paid by entrepreneurs to raise funds through croweding.
  • Payment for placing information about the availability and value of goods in local stores, bars and restaurants.
Technical characteristics of IBO
The startup team leads the IKO to fund a large-scale campaign to promote the project. Crowdsale will be held in 2 stages:
From May 15 to May 30, 2018 - before-IKO; 
From July 1 to July 30 - on the main stage of the IKO.
Decentralized investment funds in a block platform for investors around the world are an effective philosophy offered by this platform. With the vision and mission of the concept of mutual benefit between the project owner and the owner of the token. With so many markets in the world of kryptoscience this year, the competitors of many companies that trade or commercialize should have more unique characteristics and creativity, this may be one of the achievements that a commercial crypto community can achieve.
For more information:
WEB SITE: http://gese.io/

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